Sales Representative CV Example & Template (2026)
Updated May 2026 · 6 min read
A sales CV is a numbers game: quota attainment, revenue, deal size, and ranking. Lead every line with a figure and mirror the sales motion in the job spec.
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Key skills employers look for
Pipeline managementCold outreachCRM (Salesforce/HubSpot)NegotiationAccount researchForecasting
List the ones that appear in the actual job description first — recruiters and ATS software both scan for an exact match.
ATS keywords to include
Applicant Tracking Systems rank you on keyword overlap with the posting. Common sales representative keywords:
quotapipelineSalesforceclosingB2Blead generationupsellrevenue
Example bullet points: weak → strong
✗ "Sold products to new customers."
✓ "Hit 134% of a £1.2M annual quota, ranking #2 of 18 reps and closing 40+ new logos."
✗ "Made cold calls."
✓ "Generated £480k in net-new pipeline from cold outreach, booking 12 qualified demos per week."
Tailor your CV to the exact job — in 60 seconds
Paste a job description + your CV. JobPilot rewrites it to match, keyword-optimised for ATS.
Try JobPilot free →Common mistakes to avoid
- No quota attainment %, revenue, or ranking
- "Responsible for sales" instead of closed numbers
- Omitting the CRM and sales tools the job names
- Hiding your best metric below the fold
Frequently asked questions
What is the most important number on a sales CV?
Quota attainment percentage — recruiters scan for it first. Add revenue and ranking too.
Should I list my CRM?
Yes — Salesforce or HubSpot are frequent ATS keywords; match the job spec.
How do I stand out without big-brand logos?
Lead with your numbers and the sales motion (SMB vs enterprise) you excel at.