Account Manager CV Example & Template (2026)

Updated May 2026 · 6 min read

An account manager CV should prove retention and growth. Show the book of business you owned, the renewals you secured, and the upsell revenue you drove.

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Key skills employers look for

Relationship managementRenewals & upsellCRMAccount planningNegotiationCross-functional coordination

List the ones that appear in the actual job description first — recruiters and ATS software both scan for an exact match.

ATS keywords to include

Applicant Tracking Systems rank you on keyword overlap with the posting. Common account manager keywords:

retentionrenewalsupsellaccount growthNPSSalesforceportfoliochurn

Example bullet points: weak → strong

✗ "Looked after client accounts."

✓ "Owned a £4.5M portfolio of 30 accounts, hitting 96% gross retention and growing upsell revenue 27%."

✗ "Kept clients happy."

✓ "Lifted account NPS from 31 to 58 and reduced churn 40% via a structured QBR programme."

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Common mistakes to avoid

No portfolio value, retention %, or growth numbers
"Managed relationships" with no commercial outcome
Leaving off upsell/cross-sell revenue
Not naming the CRM or account-planning tools

Frequently asked questions

What metrics matter for account managers?

Gross/net retention, upsell revenue, portfolio value, and NPS are the strongest signals.

Account manager vs customer success?

Mirror the job title; both value retention, but AM leans commercial and CS leans adoption.

How do I show I grow accounts?

Quantify upsell/cross-sell revenue and the % growth of your book of business.