Marketing Manager CV Example & Template (2026)

Updated May 2026 · 6 min read

A marketing manager CV should be a results scoreboard: pipeline, revenue, ROAS, and growth. Tie every campaign to a number and match the channels in the job spec.

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Key skills employers look for

Campaign strategySEO / contentPaid media (Google/Meta)Marketing analyticsBudget ownershipTeam leadership

List the ones that appear in the actual job description first — recruiters and ATS software both scan for an exact match.

ATS keywords to include

Applicant Tracking Systems rank you on keyword overlap with the posting. Common marketing manager keywords:

ROIROASlead generationCRMSEOPPCconversion ratebrand

Example bullet points: weak → strong

✗ "Ran marketing campaigns."

✓ "Scaled paid + content to 3.2× pipeline in 12 months at a 4.1 ROAS, owning a £600k budget."

✗ "Improved the website."

✓ "Led an SEO programme that grew organic traffic 140% and cut blended CAC 28%."

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Common mistakes to avoid

Campaign lists with no revenue, ROAS, or pipeline numbers
No budget owned or team size for senior roles
Naming channels the job spec does not ask for
Brand fluff instead of growth metrics

Frequently asked questions

What metrics matter most on a marketing CV?

Pipeline, revenue, ROAS/ROI, CAC, and growth rate. Lead with the ones in the job spec.

Generalist or specialist?

Mirror the posting. For specialist roles, go deep on the named channel; for manager roles, show breadth + leadership.

Do I list tools like HubSpot?

Yes — CRM and analytics tools are common ATS keywords; include the ones in the spec.