Digital Marketer CV Example & Template (2026)

Updated May 2026 · 6 min read

A digital marketer CV should prove channel mastery and measurable growth. Show the campaigns, the platforms, and the conversion or revenue lift you delivered.

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Key skills employers look for

Google / Meta AdsSEOEmail marketingAnalytics (GA4)Conversion optimisationContent marketing

List the ones that appear in the actual job description first — recruiters and ATS software both scan for an exact match.

ATS keywords to include

Applicant Tracking Systems rank you on keyword overlap with the posting. Common digital marketer keywords:

PPCSEOGoogle AdsGA4CTRconversion rateemail automationsocial media

Example bullet points: weak → strong

✗ "Managed Google Ads."

✓ "Restructured Google Ads to cut CPA 41% while growing conversions 26% on a £40k/mo budget."

✗ "Sent email newsletters."

✓ "Built a 5-step email automation that lifted trial-to-paid conversion 18% and added £90k ARR."

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Common mistakes to avoid

Platform names with no CTR, CPA, or conversion numbers
No GA4 / analytics evidence of measurement
Listing every channel instead of the ones in the spec
No A/B testing or optimisation examples

Frequently asked questions

Which certifications help?

Google Ads and GA4 certifications are quick wins and common ATS keywords.

Should I show specific campaign metrics?

Yes — CPA, ROAS, CTR, and conversion lift are far more persuasive than "managed campaigns".

SEO or paid first?

Lead with whichever the job emphasises; show you can measure and optimise either.